UX Triggers
Responsibilities
UX Research | Creative Direction | UI Design | Product Management
I led the user experience research, design, and product roadmap for the first fully autonomous market fit analysis tool based on hundreds of data points.
UX Triggers, a software-as-a-service (SaaS) tool, was an early stage automated marketing research platform that allowed organizations to rapidly assess market sentiment of images and websites by age, gender, and key emotional ratings like trust or quality. All done within seconds by our research-driven algorithms.
It went on to receive industry recognition in print publications and earn innovation awards in the SaaS space:
Category: General Website – Innovative / Experimental for Websites
Category: Website Features – Data Visualization for Websites
Category: Website Features – Technical Achievement
Category: Website – Web Applications/Services
The Cost of Color Psychology
84.7%
of a customer's purchasing decision is influenced by color
$80m-$100m
additional revenue generated by a specific color of blue (#0044CC) according to Microsoft