UX Triggers

Responsibilities
UX Research | Creative Direction | UI Design | Product Management

I led the user experience research, design, and product roadmap for the first fully autonomous market fit analysis tool based on hundreds of data points.

UX Triggers, a software-as-a-service (SaaS) tool, was an early stage automated marketing research platform that allowed organizations to rapidly assess market sentiment of images and websites by age, gender, and key emotional ratings like trust or quality. All done within seconds by our research-driven algorithms.

It went on to receive industry recognition in print publications and earn innovation awards in the SaaS space:

Category: General Website – Innovative / Experimental for Websites 
Category: Website Features – Data Visualization for Websites
Category: Website Features – Technical Achievement
Category: Website – Web Applications/Services

The Cost of Color Psychology

84.7%

of a customer's purchasing decision is influenced by color

$80m-$100m

additional revenue generated by a specific color of blue (#0044CC) according to Microsoft

A Look Inside…

A brief demo of the beta app that had thousands of uploads from users

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